With the ever-evolving pace of technology, the event industry has significantly transformed over the years. The use of mobile event apps is now crucial to ensure a successful, seamless and profitable event. Here, we explore five compelling reasons why your event needs an event app in 2023.
1. Go Green – Run Sustainable Events
Climate change is no longer a myth or a distant threat. It’s here and now.
As we witness a five-fold increase in climate-related disasters over the last 50 years, and heed WHO warnings, it’s time for us to step up and act. As an event planner, you wield a significant power – the power to go green by making your events paperless.
A critical tool to aid this transition towards greener events is your mobile event app
The real strength of an event app is how quickly it cuts down paper use. It does this through things like e-tickets with QR codes, schedules that you can view in the app, online brochures for exhibitors, and maps you can interact with. This means you don’t need to print anything out.
Your event app also contributes significantly towards reducing your carbon footprint. A conference app facilitates live streaming, eliminating the need for travel and therefore, reducing associated emissions. The app can also track attendee movements during the event, providing real-time suggestions and nudges towards more environment-friendly actions.
Remember, every small step counts when it comes to fighting climate change
2. Streamline Event Communication
These days, we all want information fast, and we want processes to be simple. If you can’t offer these, whether you’re a business or an event planner, you’ll lose reputation and value.
The best way to keep up with these needs is with your mobile event app. Here’s how it can help:
- Everything in One Place: The event app keeps all your event details in one spot. This makes managing your event easier, and helps attendees find the information they need.
- Instant Updates: If something changes, you can update the app straight away. This means everyone always has the most up-to-date information.
- Easy Communication: The event app lets you send messages to attendees directly. Whether it’s a reminder about a session or a last-minute change, it’s easy to keep everyone in the loop.
- Team Work Made Simple: The event app helps your event team work together smoothly. Everyone knows what’s going on and what they need to do.
- Streamline Workflows: Mobile apps hugely assist with quick onsite check-in, live Q&A, feedback and more. This helps you solve any problems on the spot and make improvements for future events.
3. Create And Nurture Your Event Community
Communities and events go hand in hand. They’ve always been the heart of every gathering, long before today’s social networks. Communities bring life to events, and events in return create communities that live on beyond the event day.
This is where the event app is your secret weapon for building this kind of thriving online community around your event and your brand. Because attendees already have the app, staying in touch and keeping the conversation will feel natural. What’s really great is that, unlike social media, your event app is distraction-free. This means your attendees can focus on your event and each other
It’s like having a non-stop event that’s always buzzing, all day, 365 days a year.
A few event app features to consider for community building are discussion forums, podcasts, documents , peer-to-peer messaging and the social wall
4. Reduce Costs [+ Increase Revenue]
Often overlooked, a well-utilized event app can have a minimum 25% positive influence on your event’s P&L – they can have a significant positive impact on your bottom line. Here are some of the ways your event app help you reduce costs and increase revenue:
- Eliminate Printing Costs: We’ve already discussed how event apps contribute to a greener environment. However, the cost-saving aspect shouldn’t be overlooked. By shifting to digital, the significant amount typically spent on printing – an expense that goes to waste once the event is over – can be substantially reduced, or even eliminated altogether.
- Reduce Onsite Staff: Event apps take care of numerous tasks such as registration, answering FAQs, and managing schedules. This efficiency means you need fewer staff members at the event, leading to considerable cost savings.
- Create New Sponsorship Opportunities: Many events overlook the potential of mobile apps as platforms for event sponsorship and advertising. By offering banner ads, sponsored sessions, or push notifications, you open up additional revenue streams. Since attendees always have the event app at hand, you can command a premium for mobile channel in your event sponsorship packages.
- Boost Attendee Spends: Event apps can feature in-app purchases and provide easy access to upgrades, thereby encouraging attendees to spend more at the event. For festivals and exhibitions, integrating digital wallets into the event app can streamline and track on-site spending, further boosting revenue.
5. Unlock Attendee Insights & Event Analytics Like A Pro
In this new age of AI and Big Data, capturing meaningful event analytics and attendee insights is becoming ever more critical. No longer can we rely on the adrenaline rush and spontaneous decision-making alone that defines event planning.
Do you recall events from a decade ago, when you gauged success based on feedback from a few attendees and hastily completed forms? Such feedback methods, often biased and imprecise, don’t cut it today. Fast forward to the present day, where competition isn’t just from other events but also involves vying for attendees’ time and attention.
Today you have to create a personalized experience that resonates with your attendees. To achieve this, you’ll need rich data and detailed insights.
But where can you find such data?
The answer lies in your mobile event app. There’s a reason major brands invest heavily in gathering insights from their mobile apps. Mobile apps not only make data collection more efficient, but also provide a wealth of data – consider that individuals check their phones an average of 58 times each day in 2023.
You can learn a lot about your attendees from your event app, get to know them better, and then use this information to craft more targeted content and messages.
In conclusion, an event app is no longer a nice-to-have but a must-have in 2023. By improving attendee experience, streamlining event management, facilitating communication, boosting sponsor visibility, and promoting sustainability, event apps play an integral role in ensuring the success of your event. So, don’t hesitate; make sure your next event is equipped with a state-of-the-art event app.
