SBE x Nunify: An Expo’s Journey to 319k Registrations and 20x Engagement

"We used to have our registration system go down a lot more often than anyone would like. I’d have to set up registrations at every single show, monitor everything all day long," 

— Zach, SBE Organizer

We provided a robust event management software for high-volume registrations. With drag-and-drop tools, Theo’s team created forms in minutes.

They used one-click cloning to reuse forms and launch registrations faster. 

We made ticket management easier with a self-service option. Attendees could upgrade their tickets online without needing help. This gave them more control and saved the SBE team a lot of time.

The Nunify platform provided key metrics like ticket trends, revenue, and ROI in a clear dashboard. Theo could check on their 59 events with a click of a button.

This meant they no longer had to sit in front of a laptop all day.
 

The SBE team was struggling with out-dated methods to engage their modern-day visitors. They wanted something innovative that gave them a more interactive way to  keep their visitors engaged at various touchpoints. This included connecting with other visitors, attending knowledge-sharing sessions, meeting exhibitors, and participating in engaging games.

The SBE event app powered by Nunify covered a lot of ground when it came to the expo’s visitor engagement needs.

The event feed was a standout feature in the SBE app. Visitors used this dynamic, social-media-style newsfeed to post updates, share photos and videos, and react to others’ posts. It became SBE’s version of Instagram and TikTok.

The app included LIVE audience polls to boost participation. Pre-scheduling these polls saved the SBE team valuable time. Visitors also enjoyed the ability to pre-book meetings and chat with others directly in the app. 

The event app feature that stole the show was gamification. Visitors earned points by completing quizzes and interacting with exhibitors, sparking friendly competition. They raced to earn badges and climb the leaderboard, turning the expo into an exciting challenge.

“At the end of every show, we held a big happy hour where we announced the prize winners and sure enough, everybody got lots of points. They're really excited, which is great because that means they went to all these different areas of the show and they engaged with all these different booths. People are really loving it”

— Theo, SBE Organizer

Keeping over 3500 visitors engaged and informed during the Expo was a significant challenge. Important updates, such as session changes or reminders about keynote speakers, often went unnoticed with traditional methods like emails or printed schedules. 

This lack of real-time communication frustrated both the SBE team and visitors leaving sessions under-attended and creating unnecessary confusion.

We introduced the SBE Team to the event app that visitors could download from their app store. Through the event app, the organizers made all announcements via push notifications. 

“From an event organizer standpoint, another feature that I like a lot is the ability to set push notifications, which is also new to us.“ 

— Theo, SBE Organizer

Mobile app notifications are far more effective than traditional communication methods. Notifications are instant, reaching visitors directly on their phones, ensuring they never miss updates. The SBE team could easily track notification views and react in real-time by sending them at the right moment to boost engagement.

Beyond notifications, the app also served as a hub for all event information. Brochures, venue maps, directions, and agendas were easily accessible with the event app . This meant visitors had everything they needed at their fingertips, even without internet access.

SBE’s exhibitor experience lacked effective ways to connect with visitors. Exhibitors used traditional methods like business cards and notes. Some relied on clunky third-party apps. 

These methods were tedious for exhibitors to manage and transfer lead data. The SBE team  also couldn’t track exhibitor ROI or measure booth performance.

The SBE event app powered by Nunify featured an in-built, QR-coded lead scanner. Visitor QR codes were printed on their badges at check-in. Exhibitors simply scanned the badge to instantly access visitor details.

“It is really nice having the lead scanner in the app itself. There's no more secondary apps that people need to get and it's all streamlined and convenient.”

Theo, SBE Organizer  

Nunify’s lead retrieval went beyond simple data capture. On each scan, exhibitors could score leads in real-time, categorizing them as Hot, Warm, or Cold. They also had the option to take notes and record voice memos right within the app.  This feature ensured that all critical information was securely stored and immediately accessible. 

The industry-first virtual exhibitor booths provided additional insights, such as visitor views, clicks, and interactions, giving exhibitors a deeper understanding of lead quality.

Long registration/check-in lines were a major pain point for SBE visitors and organizers. Visitors eager to explore the expo faced frustrating delays, leading to dissatisfaction and potential drop-offs. The SBE team needed an innovative solution to eliminate these bottlenecks and ensure visitors could check-in quickly and smoothly.

Nunify’s self-check-in feature transformed the onsite check-in process. Visitors bypassed traditional lines at check-in stations with dedicated iPads. Visitors scanned their QR codes, printed badges, and entered the expo in seconds.

The SBE team struggled with their previous event software vendor’s lack of dependable support. Faulty software led to frequent operational issues, and when problems arose, resolutions were either slow or ineffective. 

This forced Theo and his team to improvise solutions on the day of the event, adding unnecessary stress to their already hectic schedules. They needed a partner who could provide timely support and adapt to their evolving needs.

Nunify stepped in as a partner, not just a vendor. We worked closely with SBE stakeholders to adapt the platform to their specific requirements. Since Nunify was built for large scale events like theirs, it required minimal configurations. This helped SBE meet tight deadlines, without sacrificing quality or facing costly customizations.

During the expo, the Nunify platform worked smoothly. It handled high visitor numbers without any issues. When questions came up, our customer success team provided quick and effective resolutions. This took the stress off the SBE team, so they could focus on running the event.

Our product team embraced requests for new features.  These requests were added to the roadmap as part of our continuous improvement approach. This ensured the platform continued to evolve, delivering long-term value.