Real-Time Feedback: Turn Insights Into Action With Your Conference App

Are your attendees leaving your event satisfied? More importantly, are they satisfied while they’re still at your event?

Real-time feedback is no longer just a nice-to-have—it’s a game-changer for event organizers. It allows you to make changes while the event is happening, so you can meet attendee expectations and improve their experience on the spot. And the best tool for collecting this feedback? Your conference app.

Let’s dive into how real-time feedback can transform your events and how your app makes it easy to gather, use, and act on this valuable input.

Attendee expectations are higher than ever. Did you know that 64% of attendees prioritize tailored experiences when choosing events?

Real-time feedback is the secret weapon that allows you to:

• Fix problems as they happen: Notice overcrowded rooms or disengaged audiences? Adjust in the moment.
• Make attendees feel valued: Acting on feedback shows participants that their opinions matter.
• Boost your event’s success: Happy attendees mean repeat attendees and great reviews.

With 78% of attendees willing to spend as much or more on live events despite rising costs, it’s crucial to make every experience count. But how do you actually collect this feedback during the event? That’s where your conference app comes in.

Your conference app is more than just a schedule organizer—it’s your direct line to attendee insights. 60% of event organizers prioritize mobile apps for attendee engagement and lead generation. Here’s how it works:

• Live Polls: Engage attendees during sessions by asking for their thoughts or testing their knowledge. Example: “What’s been the most helpful takeaway so far?”
• Quick Surveys: Gather opinions immediately after a session to capture fresh feedback.
• Q&A Features: Let attendees share questions and ideas in real time, keeping communication open and active.

Now that you’ve collected feedback, the next step is turning those insights into action.

It’s not enough to collect feedback—you need to act on it. Here’s how real-time insights can create better outcomes during your event:

• Solve Issues Quickly: Feedback helps you spot problems like long lines, unengaging sessions, or confusing layouts, so you can fix them right away.
• Keep Your Audience Happy: If attendees aren’t happy with a session, adjust the format or share alternatives via app notifications.
• Experiment and Learn: Try out new ideas, like hybrid activities, and get immediate input to see what works.

When you act on feedback quickly, you show your attendees that their input truly matters, building trust and loyalty. But how do you set yourself up for success? Let’s break it down.

Ready to make the most of real-time feedback? Here’s how to get started:

1. Set Up Feedback Features in Your App: Make sure your app has tools like polls, surveys, and Q&A ready to go.
2. Get Your Team Ready: Train speakers and moderators to use feedback features effectively during sessions.
3. Show Attendees You’re Listening: After making changes, share updates with attendees so they know their input matters.

When you follow these steps, you’re not just collecting feedback—you’re creating an experience that evolves in real time.

Attendees expect more than ever before—they want to feel heard and valued. Real-time feedback helps you meet these expectations by turning their input into action, improving their experience while the event is still happening.

With 90% of attendees planning to attend the same or more live events in 2024, staying responsive and adaptable is no longer optional. It’s what sets great events apart.

Start improving your events today by putting your conference app’s feedback tools to work.