Are you struggling to promote your event app on social media? If so, you’re not alone.
With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable.
In this article, I share seven proven strategies that go beyond the usual tactics of posting links and using hashtags. Each strategy focuses on a specific aspect of your event app and leverages the features and dynamics of social media platforms to generate excitement and interest among your target audience.
Strategy 1 : Include App Downloads By Adding App Link In Social Media Bio
This technique is so simple yet so effective.
It’s surprising how few event organizers take advantage of this simple yet effective technique. Platforms like Instagram, Twitter, and Facebook allow clickable links in your bio, so it’s easy to direct users to your mobile event app download page.
Your bio is the first thing users see when they discover your event on social media. So why not use it to promote your app and make it more convenient for potential attendees to download and use it?
To make it even easier, try using a link-in-bio tool that lets you combine multiple links in one. That way, you can include other useful links, like a how-to guide or your event registration page, all in the same place.
Strategy 2 : Create Engaging YT Shorts, Facebook Stories, Instagram Reels To Promote The Event App
Short, engaging videos have become the go-to format for consuming information in the digital age. These videos are designed to capture the attention of viewers quickly, making them the perfect medium for promoting your event on social media.
To create compelling video content for your event app, focus on highlighting the key features and benefits that make your app unique. You will need to use humor, storytelling, or other creative elements to capture the attention of viewers. For example – Film yourself using the event app Or a skit that shows how you a mobile app enables paperless events.
When creating your videos, make sure to keep them short and snappy, ideally under 30 seconds. Use captions or text overlays to convey your message if your video has no sound. And always include a clear call-to-action, encouraging viewers to download your event app. Don't forget to track key metrics to understand which content type works using various social media analytics tools.
Strategy 3 : Leverage Influencer Marketing
Influencer marketing has emerged as a popular strategy for promoting events on social media. By partnering with influencers, you can leverage their large and engaged audiences to potentially reach new attendees for your event.
However, it’s not enough to simply ask influencers to promote your event. You should also encourage them to mention downloading the event app in every post. Ask them to take screenshots of the app and showcase how it can benefit attendees. This will help their followers understand the value of the app and encourage them to download it.
By promoting the event app through influencer marketing, you can increase its visibility and drive more downloads and engagement.
Strategy 4 : Promote Exclusive Content Available Only In Mobile Event App
Offering exclusive content is a powerful strategy to drive engagement, signups, and downloads. And this approach can be just as effective for your event app. You can promote sneak peeks and teasers in social media of this exclusive content with call-to-action to download event app.
Make it crystal clear to attendees what exclusive content they can access through the app. Here are a few ideas to consider:
- Exclusive videos: You can conduct pre-event or teaser interviews with keynote speakers or special guests, and share sneak peeks on social media to generate buzz.
- Discounts & giveaways: Get your event sponsors involved in pre-event promotion by offering exclusive mobile app offers for their products or services.
- Whitepapers, ebooks, and other resources: Attendees often want to create their own digital library from the event. Offer additional resources like whitepapers, case studies, or other relevant content that is only available in the app.
- Mini-virtual event before the event : Why not host a mini virtual event before the main event? This could be a quick 1-3 hour event that is live-streamed exclusively within the app. The added advantage is it can create a sense of excitement and anticipation for the main event.
Strategy 5: Use FOMO Or Early Bird Scarcity To Promote Your Event App
FOMO, or the fear of missing out, can be a double-edged sword on social media. While too much FOMO can be overwhelming, it can also be used to your advantage when promoting your event app.
One way to do this is by integrating event gamification into your mobile app downloads.
For example, you could offer a special badge or a 10x points boost for the first 50 users who download the app. This will create a sense of exclusivity and urgency, encouraging more people to download the app and participate in your event.
Strategy 6: Showcase UGC From Mobile Event App
Let’s face it, we all love scrolling through social media feeds to see what our friends and colleagues are up to. And what better way to capture that same energy and excitement for your event than with a social wall on your mobile event app?
With today’s event apps, attendees can post videos, shorts, audios, and even create their own augmented reality photos.
By showcasing the best of the UGC on your social media, you can create some serious FOMO and make others wish they were there too. Who knows, your event might just go viral and attract even more attendees for the next one! Plus, with UGC, you’re building a community of engaged attendees who are helping to spread the word about your event. It’s like having a team of brand ambassadors without even trying.
Strategy 7: Target Social Media Ads To Mobile Users
Using social media ads to promote your event is a must to increase registrations! But why stop there?
Take it to the next level by targeting your ads specifically to people who use their phones to browse social media. You know they’re already glued to their phones, scrolling through social media like nobody’s business. So why not make it easy for them and include the download link right in the ad?
That way, they can download the app with just a tap and start enjoying all the exclusive content and features right away.
It’s like giving your guests the VIP treatment, straight from their pocket!
In conclusion
Now that you’ve got all these awesome strategies to promote your event app in social media including partnering with various categories of influencers, it’s time to put them into action and make your event the talk of the town!
Last TIP I have for you is don’t forget to continue building your community after the event by using the mobile event app. You can keep attendees engaged and connected. Want to know how ?
