As per a study conducted by Freeman & Event Marketer
98% of of marketers use data to secure budget
And when it comes to marketing channels, event marketing is highly coveted. In fact, 9 out of 10 marketers use data collected from their events to inform other marketing strategies and make tactical decisions.
Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy. It not only supports top-line strategies but also drives decision making and budgets for the future.
But I’m often asked the question, ‘How can I maximize event ROI without adding extra work?‘
Luckily, there’s an easy solution: use your mobile event app. In this article, I’ll show you how to do just that.
Secret #1: Use Targeted And Tailored Push Notifications
Have you ever wondered how you favourite app is able to send notifications that you can relate to ?
They use a little-known event app feature called targeted push notifications. By segmenting your event app users, you can send personalized updates to specific groups of attendees.
To start, segment your audience using information and interests provided by attendees or by manually tagging them based on external data.
Then, decide which set of users needs what notification. Make sure you check with your event app provider to see if you can schedule notifications to reduce hassle.
Here are a few examples that have worked well:
- Create a VIP group and send them exclusive updates about VIP area or availability of their VIP goodie bag.
- For attendees who have special food preferences, you can inform them about the menu and the location where they can find their meals.
Why use this Event ROI strategy ? Targeted notifications will help you personalize the attendee experience by directing them to specific areas and content.
Secret #2 : Leverage Custom Branding Of Your Event App
It’s astonishing how many event marketers fail to prioritize custom branding for their mobile event apps.
As an event marketer yourself, you know the power of branding every aspect of your event to drive your message home. From the invitations to the signage, from the entrance to the stage, from handouts to signages – you leverage every element that can be branded.
So why are you neglecting the one device that stays with us 24/7: the mobile event app . Make sure your event app provider allows for complete custom branding – colors, icons, splash screens, backgrounds, imagery and navigation
Your mobile app should reflect your brand and your event’s theme.
Why use this Event ROI strategy ? Every event has an objective and the best way to reinforce the message is give the best takeaway that will stay in their pocket forever – a branded event app.
Secret #3 : Reduce Costs By Going Paperless
Events print out volumes of paper and use tons of printer ink, that sadly just end up in the trash after the event concludes.
An event app is a simple and effective solution that eliminates the need for any printed materials. An event app can collect everything, so
- NO more big signages or schedules
- NO tons of flyers and programmes
- NO rows and rows of posters
- NO printed name tags & paper tickets
The added advantage is you get to run paperless events by reducing your carbon footprint.
Why use this Event ROI strategy ? Our studies show that you can reduce your costs by over 30% using mobile event apps.
Secret #4 : Increase Revenue 2x By Adding Mobile App Sponsorship
Sponsors and exhibitors are critical to the success of your event’s profitability. They are always looking for new and innovative ways to reach their target audience
What better way to offer them unique opportunities to sponsor than by placing their brand in the attendee’s pocket, visible every minute of the day through your event app?
By including the event app in your sponsorship packages, you can exponentially boost your revenue. Here are some creative ideas:
- Sponsored notifications (PRO tip: charge different rates based on app usage)
- In-app games sponsored by sponsors
- Audience polls or pulse surveys based on sponsor content
- Banner ads and splash screens on the app
- Dedicated virtual booths to showcase sponsor content with in-app chat
- Pre-book meetings with exhibitors
- Event wall and activity feed ads
- Scavenger hunts that lead to sponsor and exhibitor areas.
Why use this Event ROI strategy ? You get to tie Event ROI to Sponsorship ROI. You can offer flexible pricing based on event app usage. For instance, premium rates on the day of the event unlike two weeks before.
Conclusion
The verdict is in: mobile technology has already demonstrated its unmatched potential for driving ROI across industries. Likewise, your event app has the power maximize your event ROI. Drop me an email at [email protected] if any of the above helped.
