Events are a very essential tool for a businesses communication strategy. This is true today and has been for many years. A well established fact in the ever-growing event industry is the consistently rising importance of Hybrid Event Apps.
The past year has challenged every norm in the book. But, with it, came the emergence of solutions to the problems it presented. Now, as we seem to be settling into the new normal, hybrid events have become the norm. This is because of the multiple benefits they offer. This is what makes them a better investment than regular physical events.
Along with proving many benefits, Hybrid events also have a special appeal to themselves. This is because it provides two separate experiences within one event. A successful hybrid event gives an equally incredible experience to both parties. To host a successful hybrid event, one must invest in using a hybrid event application. Now this is a tough choice as there are so many options available today. You must choose the option which makes your event smoother and more efficient. In this guide, we will cover:
- What is a hybrid event app?
- Why should you use a hybrid event app?
- What are the key features of a hybrid event app?
What is a hybrid event app?
A hybrid event application is a mobile tool that contains everything you need to organise your event. It also makes sure that the event goes smoothly, with no glitches or breaks. It does so for both the virtual audience and the in-person attendees.
Why should you use a hybrid event app?
Below is a curated list of benefits that a hybrid event app offers to you. These will definitely help you determine whether or not you should invest in a hybrid event application for your next hybrid event.
1. Better engagement with audiences with a gamified approach.
Let us take a look at a common instance at physical events. A speaker presents a question and asks attendees to raise their hand. Many times, a lot of attendees will not do this as they feel embarrassed or put in the spotlight. Along with this, it will also be hard to record precisely how many people raised their hand up.
With a hybrid event application, this problem is null. It can present all your attendees with a poll on their phones which they will answer. Along with this, there are many other features where attendees can engage with one other. This includes quizzes, discussion forums, Q & A platforms and more. This ensures that your audience remains engaged in the sessions. Thus keeping them interested throughout.
2. Hybrid Exhibitor and Sponsor Offerings.
A banner or a poster may be a widely used marketing tool. But, a video ad is a much more effective one. With a hybrid event application, there is a plethora of branding opportunities. Video ads between sessions, virtual sponsor booths and more. All of these make it a great medium for advertising.
Due to this, using a hybrid event application will attract more sponsors. Sponsors are more likely to invest in a hybrid event than a physical one. When hybrid event applications come into play, this sentiment is multiplied.
3. Availability of detailed data for analysis.
One feature that makes using a hybrid event app an absolute necessity is that ir records everything. Poll and quiz answers, Drop off rates, highest engagement periods. All of these things and more are recorded in a hybrid event app.
This allows for businesses to collect and future analyze this data. This will further give them better insights into their audiences. Thus helping them curate more targeted content for future events. It will also give them a look into the mindset of their target market. Eventually, this data will help give a boost to their sales.
4. Create a smooth-running, cohesive event
An event will always fail unless it is well coordinated. With two separate audiences, this becomes even harder. Imagine this situation. Your online speaker has started the session and your virtual audience has joined. But, the in-person attendees are still in the break room. This could be due to any reason. This will take away from the experience had by your in-person audience. Hence, you do not want this to happen at your event.
A hybrid event app will make sure that both audiences experience the event in a coordinated manner. Breaks, sessions, Q & A’s – will all be scheduled. Both your audiences will get pinged on their phones. Notifications can be sent across audiences to ensure no one misses out on any part of the experience. All-in-all, this and more will ensure that your event is organized and stress-free.
