Boosting Sponsor ROI: Making the Most of Your Conference App

Wed, 11 Dec

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Sara Roy

Are you wondering if your event sponsors get the ROI they deserve?

Sponsors invest heavily in your event, trusting you to help them connect with the right audience, generate leads, and grow their business. But the truth is, creating measurable value for sponsors can feel like a challenge.

Here’s the good news: your very own conference app can make all the difference.

It’s not just a tool for attendees—it’s your secret weapon to deliver sponsor success. Let’s explore how your app can boost sponsor ROI and turn your event into their best investment yet.

Why Sponsor ROI Is a Game-Changer for Your Event

Think about it—sponsors are the backbone of your event. They help bring your vision to life, but they’re not just there for exposure. They want to walk away with real, tangible results.

With 90% of attendees planning to attend the same or more LIVE events in 2024, there’s never been a better time to make those results happen. 

Sponsors are eager to meet attendees where they are, and your conference app is the bridge that connects them seamlessly.

Boost Sponsor Visibility with Prime Branding Opportunities

Your app is prime real estate for sponsor branding. Why? It’s the first thing attendees open, check throughout the day, and rely on for event updates. Use this space to showcase your sponsors in ways they’ll love:

  • Splash Screens: Every time an attendee opens the app, your sponsor’s branding is front and center.
  • Homepage Banners: Sponsors get premium placement on the app’s dashboard for maximum exposure.
  • Push Notifications: Real-time alerts guide attendees to sponsor booths, offers, or LIVE demos.

Case in Point: A sponsor’s banner ad in a conference app led to over 200 booth visits in just two days.

Start Exciting Conversations with Your Conference App

The best interactions aren’t forced—they happen naturally. Your app can spark genuine conversations between sponsors and attendees with features designed for engagement.

  • Interactive Polls: Add sponsor-branded poll questions to sessions. Imagine a question like, “What’s the most exciting innovation you’ve seen today?” with your sponsor’s name right there.
  • Gamification: Create scavenger hunts that reward attendees for visiting sponsor booths. It’s fun, and it works.
  • Q&A and Surveys: Let sponsors collect feedback directly from their audience in real time.

Pro Tip: Use gamification strategically. Tie it to sponsor objectives, like increasing booth traffic or app downloads, for a win-win.

Turn Attendee Interest Into Actionable Leads for Sponsors

Sponsors don’t just want visibility—they want actionable results. Your app can help them collect valuable data and turn it into meaningful leads.

  • Lead Retrieval Tools: Make it easy for sponsors to capture attendee information with badge scanning or in-app downloads.
  • Matchmaking Features: Use attendee profiles to connect sponsors with the most relevant leads.
  • Post-Event Analytics: Give sponsors data on booth visits, session participation, and engagement.

Did You Know? Exhibitors using data-driven lead systems see a 250% increase in lead generation.

Make Networking Simple: Help Sponsors Meet the Right People

Networking is one of the biggest reasons people attend LIVE events, and your app can take the guesswork out of it for sponsors.

  • AI-Powered Matchmaking: Suggest connections based on attendee interests or goals.
  • Pre-Event Messaging: Sponsors can schedule one-on-one meetings with high-value leads before the event even begins.
  • Booth Visit Tracking: Let sponsors know who visited their booth and when, so they can follow up effectively.

Pro Tip: Encourage sponsors to send personalized messages through the app—it’s a small touch that can lead to big opportunities.

Networking tools like these don’t just foster connections—they ensure sponsors meet the right people to achieve their event goals.

With these features in place, sponsors can turn every networking opportunity into a meaningful interaction. But how can you ensure your app delivers consistent results for your sponsors?

3 simple steps to set your sponsors up for success with your conference app

Ready to make your app work even harder for your sponsors? Here’s where to start:

  1. Audit Your App’s Features: Look for opportunities to improve branding, engagement, and lead generation tools.
  2. Focus on Actionable Data: Add dashboards or analytics that help sponsors measure their success during and after the event.
  3. Gather Feedback: Ask sponsors what worked, what didn’t, and what they’d like to see in the future.

The Bottom Line? Your Conference App Is a Sponsor’s Best Friend

Sponsors are looking for results, and your conference app is the perfect way to deliver. From boosting visibility to turning interest into leads, the right app features ensure your sponsors leave your event thrilled with their ROI.

Ready to unlock sponsor success? Your very own conference app can be the game-changer you need. Start today, and watch the results roll in!