September 6, 2022
You’ve put a lot of effort into choosing the best webinar format , the perfect webinar topic, preparing the content, promoting your webinar and collaborating with guests to host your webinar.
But, you feel confused about the timings and duration of your webinar. To help you out, we have written this article where we will discuss the best time & day to host your webinar to maximize attendance.
Here are a few advantages of hosting a webinar on the right timings and duration:
There is no single answer to finding the best day for a webinar because webinars are a new content format, and historical data is developing. So, we have taken inspiration from similar marketing initiatives.
Mid-weeks, i.e Wednesday and Thursday, are the best days for webinar. The reason is the higher availability of people and the higher propensity towards learning sessions.
While selecting the best day, consider the upcoming holidays because if the holiday falls on any of the preferred days, chances are your webinars won’t have high attendance.
Timing is trickier to get right than the day of the week. It happens because your audience might be active during different times throughout the day. So, you need to experiment a lot to get the timing right.
If your audience resides in different countries, you must consider their time zone while selecting the best time to host a webinar.
No surprises here, considering that webinars are professional events, the best times for a webinar – as backed by various studies and observations – are indeed between 10am-12pm and 1pm-3pm in your target audience’s time zones. When it comes to finding the best webinar times, it’s a smart move to sidestep common break periods like lunch, tea, coffee, and especially dinner. And evenings? Let’s just say they’re perfect for unwinding, not for work-related webinars.
Record your webinar and share the link to the recording with the attendees via email or within your mobile event app . This tactic works if your audience belongs to different time zones and cannot attend the webinar at a specified time.
Besides, you can use these recorded sessions as a lead magnet too. Create a compelling landing page and ask people to share their email addresses to access the recording.
The length of a webinar depends on the topic, types of the webinar, the goal, the target audience, and the industry you operate in.
Majority of the webinars that we have attended often last for at least one hour. It’s the sweet spot for webinars, and statistics also support this.
These data points should be treated as benchmarks and not rigid rules to host webinars. As every company might follow the same time frame and duration, chances are you’ll be competing for your audience’s attention if you also use the same timings and duration. That will defeat the entire purpose of finding the right timing.
So, figure out the right time through experimentation and use webinar promotional strategies to enhance the performance of your upcoming webinars.
While it depends on the type of webinar, our research shows for maximum attendance the best day to host webinars would be Wednesday & Thursday. The best time to hold webinars would be either between 10AM – 12 PM or 3PM – 5PM your local time
Friday is NOT a good day to host B2B corporate webinars. But if your webinar is focused on health, wellness or skill-improvement it could be worth exploring to host between 6PM – 8 PM local time
To avoid webinar and zoom fatigue, don’t go beyond 1 hour for total time. If your webinar is an educational webinar , please ensure you leave at least 15 minutes for Q&A.
Absolutely. Webinars are here to stay forever. It has become an integral part of marketers given the numerous benefits it provides like reach wider audiences, high quality leads, nurture online communities amongst many other benefits.
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